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DIGITAL UNIQUE ID

Each LŪRA bag has its own Unique Digital ID, accessible through a QR code assigned to the bag once it is produced. Inside the Digital ID, through our LŪRA App, you will be able to see the complete history of the bag including when and where it was made, and the origin and description of all the materials used to create it.

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Our LŪRA signature packaging is included with every LURA product. Each bag comes in its own soft cotton dust bag placed inside a beautiful, minimal gift box. If you are sending a gift, we can also include a gift card with your personal message inside.

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Enni Varnäs
Founder and Creative Director of Ennisance

Silk and Serenity: A Creative Odyssey

My artistic destiny started in my early twenties, in a captivating Bavarian castle. I happened upon a mural, painted on silk that was worn with the marks of time. I immediately felt a visceral connection stir within me. I grew up next door to my Grandmother, who was passionate about Chinese arts, and I had unknowingly imbibed an artistic spirit. This encounter ignited my journey into interior design and has fueled my passion in creating the world of Ennisance.

Success, as a concept I exclusively defined by professional achievements in my younger years, has transformed over time. The birth of my children and conversely losses of some loved ones have shifted my perspective, and now, success lies in balancing personal and work life, nurturing relationships, and savoring each role.

My vision stems from diverse experiences in international business administration and a cultural background steeped in art. The influence of a network of remarkable women fuels my evolution, enriching me with wisdom and camaraderie. In a world where gender equality is evolving, I’m hopeful for more equitable opportunities for women across the globe.

It is inescapable that my Finnish roots are a key base in my commitment to honesty, diligence, and a deep bond with nature. This connection shapes my approach to life, providing solace and strength.

While fine dining indulges my senses, my true sanctuary is a humble abode by Lake Mälaren. Amidst nature’s embrace, gardening and cherished family moments flourish.

In brushstrokes, designs, and life’s nuances, I continue this elegant journey, honoring artistry and grace.

FOLLOW ENNI VARNäS

FOLLOW ENNI VARNäS

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Susanne Birgersdotter