DIGITAL UNIQUE ID
Each LŪRA bag has its own Unique Digital ID, accessible through a QR code assigned to the bag once it is produced. Inside the Digital ID, through our LŪRA App, you will be able to see the complete history of the bag including when and where it was made, and the origin and description of all the materials used to create it.
To complete the Digital ID of this bag please fill in the required fields below
THIS BAG BELONGS TO:
GIFT
Our LŪRA signature packaging is included with every LURA product. Each bag comes in its own soft cotton dust bag placed inside a beautiful, minimal gift box. If you are sending a gift, we can also include a gift card with your personal message inside.
Gift message (message cannot exceed 176 characters)
Only characters from the English alphabet are recognized. Using characters from other alphabets or emojis may not be recognized
Alexandra Åbrant
COO-Happy Rebel AB
Alexandra Åbrandt’s journey is a vivid mosaic, woven from humor, courage, and an indomitable spirit. Her laughter resonates as a testament to her buoyant outlook, her accomplishments a tribute to her fearlessness. With each step she takes, she forges a path for empowerment, reminding us that embracing change, staying curious, and leading a wholehearted life are the keynotes to a fulfilling journey.
Alexandra’s vibrant sense of humor serves as her introduction. She exudes warmth and self-effacement, making everyone feel at ease in her presence. In her role in strategy and development, she displays remarkable courage and charisma, truly embodying a quintessential “people person.”
Alexandra:
My cultural backdrop paints my life in vivid hues. Growing up during the ’70s in Sweden with an Ethiopian father and a Swedish mother, I stood out. In a sea of homogeneity, my uniqueness was a touchstone. Nightclubs and restaurants were my family’s trade, so my childhood contrasted with others’. Picture this: while my friends reveled in garden parties with cinnamon buns, I celebrated in a nightclub, feasting on pizza. My extended family comprised nightclub staff, and encounters with the likes of Björn Skifs, The After Dark-crew, and even ABBA were routine. This distinctiveness laid the foundation for my political activism – battling homophobia, racism, and gender oppression. Being different made me outspoken, pushed me to champion the underdog.
Discovering my passion in the realm of expertise? Now, that’s quite the question. To be honest, I’m not entirely sure what my area of expertise truly is. What I do know is that I harbor a deep love for communication and people. The intricate labyrinth of leadership development also deeply intrigues me. There’s an inexplicable joy in facilitating journeys of growth, whether for individuals or teams. Curiously enough, after years of navigating complex projects, I’ve come to embrace the worlds of sales and business. Being part of the creative process is another facet that truly resonates with me.
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