I am a bag designer.
I am also an entrepreneur, a creative director, a mother, and a wife. But if you ask me what I do or what I am, I’ll tell you, I am a bag designer.
I have been conceptualizing, designing, developing and producing bags for almost 25 years. I did this for my first brand in the past and for many other international brands that you would certainly recognize. In all these years of creating literally thousands of bags, I have never found the perfect bag.
In fact, for 25 years I’ve been thinking and dreaming about a collection of bags that I needed, wanted and coveted for myself. Bags that were impeccably designed, beautiful to see, delicious to touch. Timeless. Hand made with uncompromising quality, but resilient, practical, and functional. Bags that I could use effortlessly, in any situation, anywhere in the world. Morning or night, casual or formal. Bags that were a true reflection of me and my lifestyle. Was it possible that no one in the world was making bags like these?
That’s when I finally decided to create these bags myself.
But then LŪRA started to take on a journey of its own, because I began to reflect not only on what I wanted out of my bags, but what I wanted out of a brand. That’s when I knew I had to reach out to my dear friend and former colleague Sandra Planeta. Who better than Sandra, an internationally renowned art director and brand builder, to help me to understand and create a world around these bags that would encompass so much more than fashion and leather goods?